Context is essential to meaning. The only way that keywords will not be useless, self-contradictory and meaningless is for us to know the context.

The more knowledge and the greater context we can bring to the words, the closer we are to their real meaning, if there is such a thing.

Contronyms give us a much needed excuse to press into the meaning of the words we use – to be intentional about what we mean and why we mean it.

In this video, presenter Frederick Tamagi goes deeper into the subject of contronyms, and how context is essential to the meanings we derive from sentences and words.